Print Advertising Specifications
Advertising Sizes
|
Ad Sizes |
Bleed |
Trim |
Live |
|---|---|---|---|
|
2-Page |
16.5″ × 11.125″ |
16.25″ × 10.875″ |
15.75″ × 10.375″ * |
|
Full Page |
8.375″ × 11.125″ |
8.125″ × 10.875″ |
7.625″ × 10.375″ |
|
1/2-Page |
4.25″ × 11.125″ |
3.875″ × 10.875″ |
3.5″ × 10.375″ |
|
1/2-Page (horizontal) |
8.375″ ×5.625″ |
8.125″ × 5.25″ |
7.625″ × 4.75″ |
|
1/4-Page |
4.25″ × 5.625″ |
3.875″ × 5.25″ |
3.5″ × 4.75″ |
|
1/3-Page |
2.825″ × 11.125″ |
2.675″ × 10.875″ |
2.25″ × 10.625″ |
|
1/3-Page (horizontal) |
8.375″ × 3.75″ |
8.125″ × 3.5″ |
7.625″ × 3″ |
* with a 0.5″ safety down the middle
Requirements for Cover Tips, Inserts and Outserts
Two mockups must be provided for proposed piece. Mockups are needed to head off potential problems during binding and allow Harborside to provide feedback on how to correct any problems prior to delivery. Once samples are received, it will also be determined if additional postage and binding charges will be necessary. For a simple two-sided piece, a mockup is not necessary. All other configurations require mockups, which are due 4 weeks before due date to printer.
Cover Tips
Cover tip should be supplied trimmed.
Minimum paper weight: 70#
Quantity: TBD
Size: 8″ wide x 5″ high or 3.5″ wide × 6″ high.
Cover tip will be flush (with variation of up to 0.125″) to spine and foot of cover.
If there is printing on the back of the cover tip, please leave a minimum safety for live matter of 0.5″ at the gutter edge to accommodate the glue strip.
If you are planning a variation on the normal 2-page cover tip (i.e. PI affixed to back, pocket cover tips with PI enclosed, etc.) it is recommended that there be 2″ clearance between the edge of the PI and the gutter edge of the cover tip.
Two plain paper mockups must be submitted for evaluation and approval. Mock-ups are needed to head off potential problems during binding. The idea is to give you feedback prior to having the piece printed. For a simple two-sided piece, a mockup would not be necessary. However, if you are considering something more complex (i.e. a pita pocket or an attached PI), a mockup is required.
Send mockup to:
Norman Virtue
244 Hillside Avenue
Valley Stream, NY 11580
Send PDF file for ASCO approval to nvirtue@hbside.com
Once approved, ship printed pieces to:
Send bulk of ad material to:
Quad
ONP- ONP004 / Issue Date
Attn: Stacy Darby
555 South 108th Street
West Allis, WI 53214-1145
414-566-3500
Send 2 printed pieces to:
Quad
ONP- ONP004 / Issue Date
Attn: Stacy Darby
4766 N Dickenson Rd, Coleman, MI 48618
Send 2 printed pieces to:
ONP- ONP004 / Issue Date
Norman Virtue
244 Hillside Ave
Valley Stream, NY 11580
Insert Specifications
Quantity: 27,750
Paper Weight: 80# – 100# Text
Specifications:
Insert Height: 11.125″; head trim .125″; foot trim .125″
Insert Width: 8.375″; spine grindoff .125″; outside edge trim .125″
Inserts should be supplied folded.
Prior to printing, two samples or mockups made from the same paper stock as the final piece, must be submitted for pre-approval and evaluation, along with a PDF of the file for ASCO approval.
Outsert Specifications
Outserts are limited by the size of the host publication
(8.125” × 10.875”).
Outserts must be supplied as single units. They cannot be supplied individually shrink wrapped. Any PI information must be spot glued inside the outsert.
Material Storage
Files are held for 1 year and then destroyed, unless instructed otherwise in writing. Unused inserts will be destroyed 1 month after the issue mails.
Shipping
Insertion Orders to:
email: hspadorders@hbside.com
Insertion order should include an ad code or unique identifier to help properly identify the corresponding ad material.
Ad Materials to:
email: hspadmats@hbside.com
FTP: prodweb2.hbrsd.com
Username: hspsales
Password: Connect#9
We recommend using a secure file transfer protocol, such as SFTP FileZilla.
Color proof to:
Norman Virtue
244 Hillside Avenue
Valley Stream, NY 11580
Inserts to:
Send bulk of ad material to:
Quad
ONP- ONP004 / Issue Date
Attn: Stacy Darby
555 South 108th Street, West Allis, WI 53214-1145
414-566-3500
Send 2 printed pieces to:
Quad
ONP - ONP004 / Issue Date
Stacy Darby
4766 N Dickenson Rd, Coleman, MI 48618
Send 2 printed pieces to:
ONP- ONP004 / Issue Date
Norman Virtue
244 Hillside Ave, Valley Stream, NY 11580