The ASCO Post | 2022 Media Kit

Print Specifications & Closing Dates

File Submissions

SWOP standards apply. Submit only high-resolution CMYK PDF formatted files. Convert all spot colors to CMYK. All fonts and images must be embedded. Files should indicate trim and bleed.

Contact the Production Manager at nvirtue@hbside.com for additional specifications and production questions.


Advertising Sizes


Requirements for Cover Tips, Inserts or Outserts

2 mockups must be provided for proposed piece. Mockups are needed to head off potential problems during binding and allow Publisher to provide feedback on how to correct any problems prior to delivery. Once samples are received, it will also be determined if additional postage and binding charges will be necessary. For a simple two-sided piece, a mockup is not necessary. All other configurations require mockups, which are due 6 weeks before due date to printer.

Send samples to:

Norman Virtue, Harborside, 244 Hillside Ave, Valley Stream, NY, 11580

Send PDF file of the creative for preapproval by ASCO to: nvirtue@hbside.com

Once Approved

Ship printed pieces to:

Royle Printing
Jenny Turk - CSR
745 S Bird Street, Sun Prairie, WI 53590

All inserts must be palletized

  1. A packing list must be included with all shipments
    1. The list should include: Royle’s Job #, project name, issue date, weight, total quantity, quantity per box, & total skid number
  2. Pallet identification on at least 2 sides includes:
    1. Royle’s Job #
    2. Project name
    3. Issue Date
    4. Royle Customer Service Rep’s name
    5. Net weight
    6. Quantity
    7. Number of cartons
    8. Skid Number
    9. Supplier’s name
    10. Affix a sample to each side of skid
  3. Bulk Packing in skid container
    1. All inserts must be brick stacked no higher than in 6” lifts with all lifts facing same direction
    2. Lifts must be separated by chipboard for additional protection
    3. Multiple versions must be in separate containers
    4. No Shrink-wrapped bundles
  4. Carton Packing
    1. Carton packing should be used when the nature of product will not allow for brick stacking or additional protection of the product is required
    2. Multiple versions may be placed on the same pallet if cartons are clearly marked and identified, 1 of ____, with a sample attached to each carton
    3. No Shrink-wrapped bundles
    4. Compensate product only once per carton
  5. Pallets
    1. 40" × 48" and not to be packed higher than 48"
    2. Must be waterproof wrapped and securely banded
    3. Cannot exceed 2,000 lbs/gross
  6. Deadlines
    1. All furnished inserts are due to Royle at the time art files are due for the main job or when CSR communicates an exact date
    2. Inserts arriving 30 days prior to the binding date will be placed in inventory with a storage fee billed to Royle’s customer
    3. Any inserts arriving less than 5 days prior to binding date must be cleared thru the Royle CSR
  7. Receiving
    1. The plant will receive materials Monday thru Friday (7 AM to 5 PM)

For additional information, contact Royle Printing: (608) 837-5161 ext. 433 or email: receiving@royle.com

Cover Tip Specifications:

  • Quantity: 32,700
  • Standard 2 page (front and back)
  • Maximum trim size: 10.25" wide × 6" high
  • Minimum trim size: 6" wide × 4" high
  • Minimum paper weight: 70# Text
  • Cover tip should be supplied trimmed. Tip will be flush (with variation of up to 0.125") to spine and foot of cover.
  • Two samples are required for preapproval and evaluation, along with a PDF of the file for ASCO approval.
  • Two plain paper mock-ups are required for preapproval and evaluation.
  • A PDF of the file is required for ASCO approval.

The ASCO Post accepts cover tip variations–cover tip with PI affixed to back, pocket cover tips with PI enclosed, etc. It is recommended that there be 2" clearance between the edge of the PI and the gutter edge of the cover tip.

Insert Specifications:

  • Quantity: 32,700
  • Paper weight: 60 – 80# text maximum
  • Standard Dimensions:
    Bleed: 8.375" × 11.125"
    Trim: 8.125" × 10.875"
    Live: 7.5" × 10"
  • King Dimensions:
    Supplied size: 10.5" x 14"
    Insert will be trim at the top and bottom to a final size of 10.5" x 13.75"
    Live: 9.25" x 12.75" (0.75" from face trim)
  • Inserts should be supplied folded.
  • Inserts are tipped in to the publication flush to the gutter and foot.
  • Saddle-stitched inserts are available at an extra cost. Such inserts require a 4.5" hanger.
  • Two plain paper mock-ups are required for preapproval and evaluation.
  • A PDF of the file is required for ASCO approval.

Outsert Specifications:

  • Quantity: 32,700
  • Outserts must be supplied as single units. They cannot be supplied individually shrink wrapped. Any PI information must be spot glued inside the Outsert.
  • Dimensions: Outserts are limited to the size of the host publication 10.5" × 13.75".
  • Two plain paper mock-ups are required for preapproval and evaluation.
  • A PDF of the file is required for ASCO approval.

Material Storage

Files are held for one year and then destroyed, unless instructed otherwise in writing. Unused inserts will be destroyed one month after issue mails.


Insertion Order Submissions

Email: hspadorders@hbside.com
Insertion order should include an ad code or unique identifier to help properly identify the corresponding ad material.

Ad Materials to:

email: hspadmats@hbside.com
FTP: prodweb2.hbrsd.com
Username: hspsales
password: Connect#9

We recommend using a secure file transfer protocol. Such as SFTP FileZilla

Color Proofs to:

Norman W. Virtue, The ASCO Post,
244 Hillside Ave
Valley Stream, NY 11580
Tel: 631-935-7682, Fax: 631-692-0805

Send sample to:

Norman Virtue
244 Hillside Ave
Valley Stream, NY 11580


Closing Dates

Issue Date

Insertion Order Due

Ad Material Due

Inserts Due

Jan 25th

12/23/21

1/5/22

1/10/22

Feb 10th

1/7/22

1/14/22

1/21/22

Feb 25th

1/24/22

1/31/22

2/7/22

Mar 10th

2/7/22

2/14/22

2/21/22

Mar 25th

2/24/22

3/3/22

3/10/22

Apr 10th

3/9/22

3/16/22

3/23/22

Apr 25th

3/24/22

3/31/22

4/7/22

May 10th

4/11/22

4/18/22

4/25/22

May 25th

4/20/22

4/27/22

5/4/22

Jun 3rd

4/22/22

4/29/22

5/6/22

Jun 10th

5/9/22

5/16/22

5/23/22

Jun 25th

5/23/22

5/27/22

6/6/22

Jul 10th

6/10/22

6/17/22

6/24/22

Jul 25th

6/24/22

7/1/22

7/8/22

Aug 10th

7/8/22

7/15/22

7/22/22

Aug 25th

7/25/22

8/1/22

8/8/22

Sep 10th

8/10/22

8/17/22

8/24/22

Sep 25th

8/25/22

9/1/22

9/8/22

Oct 10th

9/9/22

9/16/22

9/23/22

Oct 25th

9/23/22

9/30/22

10/7/22

Nov 10th

10/10/22

10/17/22

10/24/22

Nov 25th

10/24/22

10/31/22

11/7/22

Dec 10th

11/10/22

11/17/22

11/23/22

Dec 25th

11/23/22

11/30/22

12/7/22